Tex-Mex

If there’s one spot foodies in Geneva are crazy about, it’s Taco Rico. But did you know the story started in New York? Back in 2013, David Emma flew there to learn English. At 24, his future was all about finance in Switzerland until one life-changing taco on 6^th Avenue flipped the script.

Bold flavors, good vibes, and a spicy spark ignited something big. That moment sparked a mission: bring real Mexican street food, fresh, loud, and full of soul, to the world!

Today, Taco Rico is heating things up in Dubai, serving good times, bold bites, and extra guac.